I admit it… In a very unusual break from writing, painting, and business, I have succumbed to distractions of a computer game. Age of Empires II = epic! Especially playing an 8 player multiplayer.
So what I can say to have learned from my spell in front of a computer screen? Considering that the game was made in 1999, more than 10 years ago, quite a lot I think…
The Age of Empires franchise has been massively successful. Why? Quite simply they form a legacy of cutting-edge innovation, simple but effective ideas, and great marketing. I think we can apply some of these ideas to business as well.
Starting with service / product offering. Is what we do underpinned by really strong ideas? If the answer is no, it’s time to work out exactly why people would want to but what on offer.
Moving on to marketing. Good marketing means people consider your company as “an option”, great marketing means people see your company as “the option”. Communicate what you do well to your target audience, and suddenly you stand in your own unique category. You are the only option to provide a product or service. Isn’t it great when you have no competitors?
On the topic of innovation. I don’t think we all necessarily need to be at the edge of innovation, but I definitely do think that constantly reviewing new opportunities, both to expand and create new income streams within business, is crucial. Within our sector, we must implement innovative ideas throughout the business, embracing new technologies, looking for cost savings through innovation, finding new ways to meet market demand, and engaging in new marketing concepts such as social media marketing.
If you want help with ideas, marketing, or innovation, get in touch and we’ll have a chat about how I can positively impact your organisation. If you want to play Age of Empires II, click to buy a copy from Amazon.
Happy gaming!
